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Jaywalker free magazine of the arts was published monthly in Kingston, Ontario, Canada and is still available online at all times right here! We hope to get some version of it going again. For now, it is an archival site only.


Check out our old publisher's new blog, The Metaphor Observatory, with plenty of examples of contemporary metaphor in the media.


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Whether as subtle as a warm vignette or as in-your-face as graffiti, advertising delivers messages that help direct the sentiments found within human society. The animal kingdom uses audio and visual promotion

But is it art?

as well, ranging from the loud croaks used by bullfrogs to advertise availability, to the bogus bait the anglerfish uses to lure prey. It then seems only natural for us to advertise perfumes as if sexual pheromones, or to colour sale tags the blood red of fresh kill.


The application of the artistic essentials of colour, texture and form is universal among advertising humans and animals alike; yet if both the meaning and the method of expression are natural, it is difficult to classify such expressions as art, since the whole idea of creative expression is lost by design.  



Advertisers spend enormous amounts of money developing campaigns designed to prey on our sympathies, act as our vanity mirror, or create - then express - a whole generation. It has been suggested that advertising both leads and follows society, offering comfort or freedom to susceptible minds.


Artists are hired to bring life to the ideas of advertisers - ideas that usually begin as a colourless mosaic of stats, demographics and social psychology. The artist is part of a bridge between business and wallet, expressing a magical mix of what both the business and the customer want to hear.


So advertising art communicates, without necessary regard to the artist's own views; it may reflect the sentiments of a whole society, despite tradition or propriety; and with brushes, film, pen and paper a creation may arise that will move people for generations to come, but is it art...?




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